Jose Eber Hair Products Jose Eber Hair Straightener Using No Heat?

Jose Eber hair straightener using no heat? - jose eber hair products

Recently I was in a department store in the United Kingdom, where a girl is to promote the Jose Eber Hair Straightener. The funny thing about this straightener is not hot (in reality, but his hand on the usually very hot). She said something positive and negative, but I have no time ....

But now, lucky I am interested because I'm constantly straightening the hair (I use GDH), although very thin and I'm worried about damage.

Does anyone know about this product?
Is not it hot?